Purpose Marketing - Strategy & Consulting

Nowadays consumer expect their favorite brands not only to create fantastic products, but they also want to see them to engage in Sustainability and social programs. Consumer vote with their wallet by comparing ethical values of companies and ultimately choosing the brand that is closest to their own value system. 

The higher the social engagement is by promoting equity and human rights and social justice, the more relevant a brand will become in the eye of Gen Z and Gen Alpha consumers.

In 2015 I have coordinated the first launch of the adidas Pride Pack which allowed to unite consumers, product, campaign and social give-back under one umbrella of a powerful message - equity for the LGBTIQA+ community. 

Leveraging this successful formula I can support you in defining your unique Purpose and developing plans on how to anchor your Purpose in your regular business operations.