Let's talk about Purpose, Equity & Belonging.
What does PEB-Talk stand for?
PEB-Talk represents a platform the exchange on the topics of Purpose, Equity and Belonging. More and more companies discover how essential it is to define their own Purpose, develop an equitable business model and to create a feeling of belonging for employees. Cultural change requires companies to adjust to a new world in which they must proof consistently that they are still relevant for their consumers who expect them to be ethical and sustainable in the way they conduct business. PEB-Talk supports your organization to do so successfully.
Purpose
Purpose describes a higher reason for a company to conduct business beyond mere profit generation. Nowadays, organizations are measured on how they contribute to protecting the environment, creating societal change and fostering social justice.
Equity
Equity aims at creating fairness for everyone and it's important to consider that equity is not the same as equality. The concept of equity considers the individual and is based on the understanding that people have a different starting point in order to succeed.
Belonging
Belonging, the feeling to be connected to something, is a prerequisite for employees in order to set up high-performing teams, which ultimately contribute largely to a company's success. In external-facing messaging Purpose & Equity need to be aligned to ensure a feeling of belonging can be created within the organization.
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.”
Sir Richard Branson
To remain competitive, organizations will need to adjust constantly to changing consumer expectations. Research has shown that Gen Z consumers put a lot of emphasis on Purpose and Equity. 68% of Gen Z say they expect companies to create social value beyond their core business operations.
Why did I found PEB-Talk?
A few years ago, I realized that there must be a greater purpose than working from 9 a.m. to 5 p.m. every day without generating any social added value. While exploring some options, I discovered for myself that there are possibilities to create a positive change within my own job in the company, which allows companies to create a social added value and still operate profit-oriented.
Through my experience in the field of employee resource groups, diversity, equity & inclusion as well as diversity marketing and purpose marketing, I would like to support other organizations in optimizing their own purpose activities in order to be a positive catalyst for society.
What PEB-Talk offers?
Find out how PEB-Talk can support you
Keynote Speech & Guest Lectures
Giving Keynote Speeches or Guest lectures. Format and topical focus can be customized.
various PEB topics:
Purpose (Discovering Purpose, purposeful business opportunities)
Equity, Diversity & Inclusion (Unconscious Bias, Microaggressions, Privilege, Intersectionality, etc.)
Belonging (Inclusive Leadership, equitable company culture)
Panel Discussions
Are you planning a roundtable discussion on Equity, Inclusion & Diversity, Purpose or Culture of Belonging?
With a wealth of experience and many practical examples, I can help make your panel interesting and relevant for your target audience.
Purpose Marketing Strategy Consulting
Consulting for an already existing purpose strategy (realignment)
Analysis of the externally aligned purpose strategy in comparison to internal processes and organizational structure
Analysis of the authenticity of purpose communication
Development of a purpose strategy for your organization
Employee Resource Groups (ERGs) Consulting
Support in the establishment of a network (Employee Resource Group)
Further development of a network into a BRG (Business Resource Group)
Analysis of the effectiveness and identification of possible obstacles of your active networks
Frameworks and guidelines for the set-up, structure and working methods of ERGs
Diversity & Inclusion Training
Creation as well as delivery of diversity & inclusion training of your employees.
Focus areas:
- The 101 in DEI
- Diversity Dimensions
- Unconscious Bias
- Microaggressions
- Inclusive Behaviors
- Inclusive Leadership
Diversity, Equity & Inclusion Events
Support in the planning and implementation of internal Diversity & Inclusion events.
Consulting in the planning and implementation of external Diversity & Inclusion events as well as Purpose Grassroot events.
Learn more
further information
"Voreingenommenheit im Entscheidungsprozess"
Learn more about my book (written in German) "Voreingenommenheit im Entscheidungsprozess" and discover practical tips on how to successfully reduce negative influences of bias and prejudice in your own actions and thinking.
Discover useful resources and materials to learn more about Purpose, Equity, and Belonging.
Stay informed with relevant articles about PEB in the workplace.
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